If you received a .zip file open it first to extract the contents

You will have two files; one that ends with .app and one that ends with .mobileprovision

Open iTunes

Drag the .app & .mobileprovision files to the left hand column of the iTunes window

When “Library” becomes highlighted, drop the files into iTunes

If you are prompted about replacing an existing file, click OK to replace it

Sync your iPhone or iPod Touch - iTunes will automatically install the application

If you have problems installing or have a previous version installed:

On the iPhone/iPod Touch:

Press & hold on the application’s icon until all of the icons start to wiggle

Tap the red X in the upper left-hand corner of the icon to delete the application

In iTunes:

Click on the application’s icon

Hit the “Delete” key to delete the application

If you are prompted about deleting the file, click OK to delete it

Follow the “Installing an Ad Hoc iPhone application” instructions

Contact the Developer if you continue to have problems

Summary:

* Try to price your apps high enough so you have steadily increasing demand but not spiking demand

* As download growth starts to level off, lower your price incrementally. Continue until you get to .99

* Free apps don’t really pay off via advertising unless it goes gangbusters or you are advertising your own products

http://www.pinchmedia.com/appstore-secrets/

No cut-and-paste, no voice dialing, and in particular not the rumored push notifications. (MacRumors Update: “This is fake.” No new rumors have surfaced in its place.) And - sorry - still no MMS (there’s always Flutter.)

No reports of big installation problems seem to have bubbled up, either. Just make sure you have iTunes 8 (here’s a troubleshooting page, just in case) and connect the iPhone; if Update is not showing on the device’s Summary tab, then Check for Updates should show.

Here’s a question: is the parallel release of a new SDK 2.2.1 the real point of this round of announcements?

The news, coming on top of SnapTell’s popularity, is a beta function called “Amazon Remembers” which accepts a camera shot of any product and tries to find it for sale in Amazon’s extended bazaar. The twist: real humans look at your transmission. (Shades of Yahoo Search!) The putative humans snappily identified two books from the early 1970’s that SnapTell never could figure out, and another that ST had comically misidentified in a different way each try. On the other hand, you can leave yourself open to some witticisms from the presumably bored “research” team: as when I sent in a shot of an old New Balance running shoe — not real old, the direct predecessor of a current model, but well-used. I would have been glad to find where I could buy a pair of the old model, whose fit I liked, but instead was offered New Balance Shoe Cleaner, 8oz., as a consolation prize. Pretty funny, guys, you passed the Turing test!

Recent non-fiction books were id’d quickly with the default settings (you can request a slower search that sends a bigger picture file, or vice-versa.)  Likewise a beat-up copy of a recent NYT bestseller, but only after a couple of tries - what worked was making sure to get the entire cover into the photo, not just the verbiage.

Another recent book, with an extremely simple cover (title and author on a field of white with one tiny graphic) would not be recognized until I set the settings to Slow Search.

Two early-70’s books never did get recognized: a very small publisher’s “Springs of Oriental Wisdom” with a distinctive arty cover, and a classic in a [possibly] deprecated genre, Niven & Pournelle’s “The Mote in God’s Eye”.  But an influential non-fiction book from the same year, Schumacher’s “Small is Beautiful”, was promptly found; likewise The [Nixon] White House Transcripts, same vintage & importance.

The oldest book I found,  “The Making of the President 1968″ which is part of Theodore White’s very well-known series, was mis-identified repeatedly, as different unrelated works depending on the search settings: at default Medium over wi-fi, as “From the Ashes of the Old: American Labor and America’s Future”; at Slow over G3, as “The Doctrine of Salvation and Free Agency with Dispensational Truths”!

Lessons:

• get the whole cover in the snap: this is image recognition not character recognition
• use slow enough search: it doesn’t seem to cost much delay at high-speed connects
• best application for this is shopping not research: not everything is there, current is better, you can find your book in the store and immediately see where you should buy it instead [sorry, store!]

An unknown number of other apps are price-reduced, including Flutter for $0.99 all Thanksgiving weekend.

BTW their “Shop online now” link was under construction at midnight - so we may be seeing some actual online sales at Apple too.

Apple’s success has had a ripple effect on its competitors. Nokia, saw its lead erode from a commanding 51.4 percent in summer of last year to 38.9 percent in the wake of iPhone 3G’s launch. Symbian, which powers all of Nokia’s phones, also took a tumble from its presence on 68.1 percent of all shipping phones to 46.6 percent.

Microsoft has also taken a bruising. Represented by the collective number of Windows Mobile smartphones, the software developer now represents just 13.6 percent of the market to itself.

If you haven’t heard about LogMeIn, it’s an online service that allows remote access to your computer from anywhere that you have a web browser.  The basic service is free but they also offer a variety of options for remotely supporting computers Mac or PC.

I know that I can’t wait to see this app become available!